re-shape your business
data & DIGITAL marketing consulting
Pinemarsh slices through the digital and data clutter with a no-bullshit approach that prioritizes practical, actionable solutions over fluffy jargon and empty promises. We’re here to demystify advanced analytics, streamline your digital marketing efforts, and equip you with the tools and knowledge to actually move the needle on your campaigns. Unlike the rest, we bring clarity to chaos, ensuring your resources are invested in strategies that deliver real, measurable results, not just glossy reports that say a lot but mean little.
We know the road to data and digital transformation can be overwhelming
If you don’t have the right partners…
Trouble keeping up with technological changes
In a world rapidly transformed by digital technology and AI, it can be hard to keep up.
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Increasingly complex tracking environment
Challenges with 1st party data integration
Complex MarTech stack
Constant platform changes
Efficiency is dropping
Your performance is not delivering the results it should, and you are unsure of the cause and how to fix it.
Unreliable platform data
In-house data trust issues
Reporting failures and inconsistencies
Inconsistent A/B Testing results
Auditing is slow and cumbersome
Difficult measuring ROI
Your planning is based on gut feeling and anecdotal data points. You don’t have a robust infrastructure/process for forecasting and optimal budget planning.
Rudimentary back of the envelop forecasting
You don’t know which channels to invest in
Unsure how much your customers are worth
Lack of cohesive strategy to hit your targets
DATA, AI AND DIGITAL SERVICES
We offer cutting-edge solutions designed to not only help you navigate the digital age but thrive in it.
Data Acceleration Program
We’ll accompany you in your digital transformation journey. We leverage all types of data on your organization to develop data acceleration programs and AI solutions.
Data Strategy & Organization
Data Governance
Data Platform Implementation
Analytics Training
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Advanced Analytics
We help you build end-to-end solutions for cutting-edge AI Models that leverage your first-party data and maximize profits.
Generative AI
Forecasting Modelling
Price & Promotion Optimisation
Lifetime Value (LTV) & Next Best Action (NBA)
Media Mix Modelling (MMM) & Attribution (MTA)
Experimentation & Causal Inference
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Data & Digital Marketing
Leveraging deep practitioner expertise to accelerate marketing transformation.
Advanced Paid Media Diagnostics
Tracking Review & Setup
Dashboarding
Measurement & Attribution
Feed & Business Data Integration
Digital Marketing Training
Learn Moreour process
Your Roadmap to Success
01
Discovery
Think of this as the digital equivalent of rolling up our sleeves and digging through your marketing and data garden. We’re not just poking around; we’re conducting thorough audits, diving deep into your datasets, and scrutinizing how you store and report your data. This phase is all about uncovering the good, the bad, and the ugly of your current setup, laying the groundwork for what comes next.
02
Proof of Concept
Here’s where the rubber meets the road. Based on our discoveries, we craft theories and test them out in the real world. It’s a no-nonsense approach to validating our strategies. If they prove their worth, great. If not, it’s back to the drawing board without wasting your time and money on full-scale implementations that don’t deliver.
03
Implementation
Success in Phase 2 means we’re onto something good. Now, it’s time to take that proven concept and implement it across the board. This isn’t a reckless expansion but a calculated strategy to elevate your digital marketing efforts, armed with the confidence that comes from our thorough testing and validation process.
In short, we don’t mess around with maybes. Our process is designed to ensure that by the time we’re making company-wide changes, we’re as sure as we can be that it’s going to work. No fluff, no guesswork, just solid, actionable strategies that make a real difference.
learn morebrands we’ve worked with
meet the founders
andreia lopes
Performance Marketing Expert
M.A. in Marketing and over 7 years of experience in performance marketing at top Digital Media Agencies in London (Merkle, Mediacom, Omnicom Group, and Brainlabs), where she successfully managed PPC for B2C and B2B brands spending $1K-1M/mo across EMEA, APAC, and the Americas.
Worked at Google as a performance specialist, an experience that has been invaluable in staying ahead of industry trends and leveraging innovative solutions, and in-house as a performance marketing manager.
gui diaz-bÉrrio
Data Expert
Leveraging over 15 years of experience in data analysis and marketing optimization and specializing in machine learning, econometrics, and Python for actionable insights, focusing on cutting-edge modelling such as Media Mix Modelling (MMM), Forecasting, and Experimentation, among others.
Author of the book “Data Analytics for Marketing” which is a culmination of his years of experience and learning, written to equip professionals with the knowledge and tools to effectively leverage data in their marketing efforts.
why we are different
Experience That Speaks Volumes
Unlike many consultants who rely on theoretical knowledge, our approach is grounded in practical experience and real-world application. This depth of practical knowledge informs every strategy we recommend, ensuring you get solutions that are not only innovative but also implementable and effective.
Practical Insights, Not Just Theory
Our founders bring a wealth of firsthand experience from leading roles in analytics and digital marketing across diverse industries. With backgrounds encompassing everything from automotive giants like BMW to luxury brands like Burberry and even direct involvement with tech leaders like Google, our team is uniquely equipped to navigate the digital marketing landscape.
Cutting-Edge Techniques and Technologies
Our expertise goes beyond traditional marketing analytics. With a keen interest and deep knowledge in AI, data science modeling, and econometrics, we’re not just keeping pace with the latest developments—we’re at the forefront, bringing you the most advanced and effective strategies to leverage your data for competitive advantage
Tailored Strategies, Not Cookie-Cutter Solutions
We understand that each business is unique, with its own set of challenges and opportunities. Drawing from our diverse backgrounds and experiences, we craft bespoke strategies that address your specific needs and goals. Our commitment to customization means you receive a plan designed to unlock your specific potential for growth and efficiency.