An independent, senior diagnostic for marketing leaders who can’t credibly defend the next budget decision. Three to four weeks. Fixed fee: £4,500. Run by a published author — not a vendor.
No forms. No pitch deck. Just a scoping conversation.
Most measurement audits walk your analytics stack and hand back a long report. This one starts from the two or three budget decisions you actually need to back — then traces back to whether your measurement can support them. Same six pillars, but weighted by your decisions, so the findings are about your next call, not a checklist.
In discovery we extract the 2–3 decisions you need to back next quarter. If you can’t name them, the audit isn’t the right fit — and we tell you, before any SOW.
All six measurement pillars are reviewed, but depth follows your decisions. Some get a full memo section; others a paragraph. Never a one-size sweep.
The Executive Memo is structured Decisions → Gaps → Recommendations — so every finding ladders back to a call you have to make, not a stack you have to admire.
Vendor-neutral and senior-led — the difference between an audit you file and an audit you act on.
Your top 2–3 marketing decisions, scored against what your current measurement can credibly support.
What your current attribution tells you versus what your team thinks it tells you. Biases named, specifically.
Readiness assessment (if you don’t have one) or methodology / decision-fit rating (if you do).
Test design quality, statistical rigor, learning velocity, and the gaps blocking faster decisions.
A methodology-level review of the inputs bottlenecking the above. We don’t write GTM specs.
How your media plan re-plans within the quarter, and where finance and marketing diverge.
What to fix, in what order, with rough effort and cost — plus a recommended next-step engagement. Vendor-neutral.
Delivered as
2–4 pages. The findings and recommendations, for you and your leadership.
≤15 pages, for your analyst — the evidence and methodology behind the memo.
60–90 minutes with your team to walk the findings and next steps.
No slide decks by default. A board-ready 6-slide summary is available on request (+£500) when the audit needs to travel internally.
Depth per pillar is set by the decisions you bring into discovery. Some pillars get a full section in the memo; others get a paragraph. We never deliver a one-size sweep.
Gui served as a cornerstone of our UK Marketing Analytics function — ensuring data quality and model robustness, and that results translated back to the business in an action-oriented way. He championed the shift toward robust incrementality testing, implementing rigorous test plans that brought a new level of scientific discipline to our marketing efforts.
Total elapsed time runs from access granted — not from kickoff. Your team’s time is about 3–5 hours total; none of it on synthesis.
We extract the 2–3 decisions you need to back. If we can’t, we tell you the audit isn’t the right fit and route you elsewhere.
We agree scope, interview list, and access requirements. Access checklist issued the same day.
Stakeholder interviews, system review, data inspection. ~3–5 hours of your team’s time — none of it on synthesis.
Findings, recommendations, and a recommended next-step engagement. We scope any working session after the readout.
→ If access can’t be granted within 10 business days of kickoff, the audit auto-pauses. We re-scope when you’re ready.
Most teams don’t know whether they need a light review or a deeper engagement before discovery. The public offer is one senior diagnostic; if the problem is clearly narrower or wider, we say so before you sign.
Proceed to a Guided or Full Build within 30 days and the full audit fee is credited against it — about a third of audits convert.
Discovery confirms fit and tightens scope before any SOW is signed.
Gui Diaz-Berrio is the founder of Pinemarsh. He spent 15+ years building and leading measurement teams — four years at BMW Group, five at Kindred Group (MMM, Shapley attribution, experimentation infrastructure, ~£20M media), and most recently advising Just Eat Takeaway on £100M+ of UK media.
He wrote Data Analytics for Marketing (Packt, 2024), teaches the Marketing Science Bootcamp on Maven, and is certified in Causal Modeling in ML (Altdeep) and ML for Decision Making (Imperial College).
“Strategic Analytics professional, particularly skilled in problem solving.”
“Extremely skilled in analytics, statistics, and coding with a very competent grasp of martech. Great at teaching, explaining, and leading.”
“Set up a vision and a strategy to put data at the heart of every step of the marketing process.”
Yes, on request, before any data access. We provide a standard mutual NDA or sign yours.
We can still audit. The pillar weighting shifts — we’ll spend more time on what’s blocking you from getting there. Price doesn’t change.
Read-only access on your web analytics platform, ad platforms, attribution or MMM tool (if any), and your most recent quarterly marketing review. A full access checklist is provided at kickoff. If access isn’t grantable, structured CSV exports work.
We use discovery to make that call before any SOW is signed. A genuinely narrow one-decision diagnostic can be scoped privately at £2,500. Multi-region, multi-BU, or deep MMM / vendor reviews are quoted as expanded audits (£7,500–9,000).
The standard audit is £4,500: 50% to book kickoff and 50% before the readout. If your procurement process requires PO or net-30 terms, we agree that before kickoff.
No. We’re vendor-neutral and take no referral fees. The audit names tools where relevant but never as pre-sales.
That’s the most common outcome. If the audit converts to a build engagement signed within 30 days, the audit fee comes off the build cost. No pressure to convert — about a third of audits do, and the audit is a complete deliverable on its own.
None. The deliverable is fixed-scope, fixed-price, and fixed-timeline. If we fail to deliver, we’ll make it right. If the findings aren’t what you hoped, that’s diagnostic value — it’s why you bought the audit.
30 minutes. We’ll surface the 2–3 decisions you need to back, and you’ll know in under an hour whether the audit is the right fit. You’ll speak with Gui directly — not a sales team.
Book a free 30-minute discovery call. No forms, no pitch deck — just a scoping conversation.
Book a discovery call