We partner with your team to build the model — Bayesian MMM, geo-experiments, and the calibration loop that ties them together. Every assumption documented, every result validated, the code yours to keep.
Transparent Bayesian MMM built from the ground up in PyMC or Google Meridian — adstock, saturation and channel ROI with full uncertainty, no black box.
Geo-experiments, holdout tests and incrementality studies designed to answer causal questions — not “did revenue go up?” but “did this cause it?”
The loop that makes it trustworthy: feed experimental results back into the model, reconcile MMM with platform data, and keep the system honest over time.
A typical MMM build runs 8–12 weeks. You’re involved at every gate — nothing is decided behind a curtain.
Start with a discovery callWe assess data quality, granularity and gaps, then build a clean pipeline. No model is worth more than the data under it.
A custom MMM in PyMC or Meridian, calibrated with your business context — adstock, saturation, seasonality and controls made explicit.
Holdout testing, prior–posterior checks, and business-sense review. Where possible, calibrated against a live geo-experiment.
Scenario planning and marginal-ROI curves for every channel — the “where should the next dollar go?” answer, with uncertainty attached.
Full documentation, code, and training so your team can run and maintain it. You own the system — not us, not a vendor.
No dependency, no lock-in. When the engagement ends, the capability stays in your building.
He championed the shift toward robust incrementality testing — bringing a new level of scientific discipline to our marketing.
The Marketing Measurement Audit is the low-risk first step: it scopes exactly what to build before you commit to a build budget. Its fee is credited against a Guided or Full Build signed within 30 days. Final scope and price are confirmed in discovery.
3–4 weeks. The diagnostic that tells you what to build — and de-risks the decision. Fee credited toward a build.
See the audit4–6 weeks. We provide the methodology, agentic notebooks and weekly working sessions; your analyst does the build against our framework — so the capability stays in-house.
Discuss a buildWe build the system end to end and hand it over with documentation, code and training. Limited capacity — typically one active full build at a time.
EnquirePrefer ongoing senior judgment instead of a build? A monthly advisory retainer (from £1,500/mo) is available — ask in discovery.
Share where you are, or book a 30-minute discovery call. You’ll speak with Gui directly — not a sales team.
Book a free 30-minute discovery call to talk through your measurement challenge.
Book a discovery call